Pulau Bakers

Pulau Bakers – which means ‘Island Bakers’ in Singapore’s national language – offers premium cookies inspired by local flavours. With the vision of crafting the new Singapore classic, each cookie is handcrafted locally using quality ingredients from all over the world.

To strengthen Pulau Bakers’s positioning as a Singaporean premium gift brand, BLACK worked closely with the founders to develop and create a packaging system designed for ease of gifting and sharing.

The logo of Pulau Bakers’s parent company Ally Foods was refreshed in a bright shade and the background palette now includes colours like yellow and green to communicate the energetic spirit, warmth and energy in creating their baked goods. Simple illustrative icons narrate a tropical Singapore afternoon and communicate the fresh ingredients used in the products. Iconic and flexible, the system can be easily adapted to future brand extensions and product lines.

The collection of ‘Singapore Afternoon Tea’ cookies was launched and sold exclusively in Discover Singapore stores at Changi Airport.