SG HSR (Singapore High Speed Rail)

A New Way of Travel for Future Possibilities

Branding a new travel experience between Singapore and Kuala Lumpur

  • Client

    Land Transport Authority of Singapore

  • Team

    Jackson Tan
    Lee Xinying
    Justin Chan
    Charice Chan

  • Client

    Land Transport Authority of Singapore

  • Team

    Jackson Tan
    Lee Xinying
    Justin Chan
    Charice Chan

The Kuala Lumpur-Singapore High Speed Rail (HSR) is a strategic project between the Governments of Malaysia and Singapore. It facilitates seamless, door-to-door travel between the two Southeast Asian capitals, cutting travel time to 90 minutes.

Connected by history, geography and culture, the Singapore High Speed Rail (SG HSR) is building a connection for future possibilities through a fast and safe HSR travel experience from Singapore to Malaysia and beyond.

The SG HSR logo captures the spirit of the organisation and its purpose. The two-colour logo conveys a sense of modernity, stability and speed through the wordmark and the brandmark. The wordmark uses different weights (from thin to thick) in the typeface to show speed with stability. The brandmark is a comet that speeds through under the wordmark, the thin to thick stroke reflecting the energy of the high speed rail as well as the momentum of the organisation.