Singapore Art Week 2018

Art Beyond Seeing

Identity and design system for the annual celebration of visual arts

  • Client

    National Arts Council

  • Team

    Jackson Tan
    Joan Chong
    Charice Chan

  • Client

    National Arts Council

  • Team

    Jackson Tan
    Joan Chong
    Charice Chan

Singapore Art Week (SAW) 2018 sought to expand and broaden the audience’s interactions with art beyond seeing. Bringing with it over 100 newly launched exhibitions, festivals, art fairs, tours, markets and more across the island, the edition introduced into the program more formats of experiencing and interacting with the Arts. With it came the challenge of conveying the full calendar of activities to visitors with clarity and ease of navigation. A design system built around 4 keywords—Discover, Explore, Experience, Engage—each colour-coded, categorised and simplified communications of the program across all mediums and formats.