ANOTHER LAND

The world needs self-care more than ever. Self-care (and self-love) helps us to forge greater connections with ourselves and all around us, making our lives and our world that much better. Thus, ANOTHER LAND was created, to be a gateway to self-love and self-care.

In developing the overall brand direction and strategy for ANOTHER LAND, BLACK looked into establishing a brand name and mark, as well as packaging design, that would bring forth a sensorial experience of the formulation developed.

The brand mark was designed with an archway that signifies the entrance into another world, with inspiration from the legend of ‘The Peach Blossom Spring’ that conjures an idyllic and ethereal environment–a place of raw and unfurling beauty, where people can exist in harmony with nature.

A series of curated stories centred on the People, Places and Products were published on www.anotherland.global as the brand launched in Taiwan in 2023, with stories of craftsmen and locations from around the world.