An Enclave for Contemporary Art in Asia
Branding a home for contemporary art in Asia
Set amidst lush tropical greenery and iconic historical sites, Gillman Barracks is a contemporary arts precinct in Singapore. It takes its name from the colonial British military barracks in which it is based. Built in 1936, these barracks named after general Sir Webb Gillman of the British army. With the aim of fostering cultural and intellectual exchange, and new research as well as showcasing innovative art, the vision of Gillman Barracks is to be Asia’s destination for the presentation and discussion of international and Southeast Asian art.
BLACK worked in collaboration with art and design collective PHUNK and their experimental, multi-disciplinary laboratory for younger creatives, Transmission Studio to develop and design the branding for Gillman Barracks. The identity of Gillman Barracks takes reference from the establishment’s original wayfinding signages. The line anchoring the word mark breaks apart into 14 shorter dashes, each representing one building that collectively make up the barracks. Variations of the identity was applied across the Gillman Barracks’s environmental and communication materials.
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