NTUC Foodfare

Food For Thought

Branding Singapore's largest chain of multi-format food outlets

  • Client

    NTUC Foodfare

  • Team

    Jackson Tan
    Patrick Gan
    Natalie Seng
    Sumi Hie

  • Client

    NTUC Foodfare

  • Team

    Jackson Tan
    Patrick Gan
    Natalie Seng
    Sumi Hie

BLACK worked on the brand revamp of NTUC Foodfare’s corporate identity as well as the interiors and brand outlook of its food outlets. The design process focused on thoughtful usability for the consumers, from comfort of seating and visibility of stalls, to specially designed hooks located under the tables, for patrons to hang and tuck away their bags.