SG Heart Map

Home is Where the Heart Is

Bringing our nation together to produce the first-ever crowdsourced map of Singapore

SG Heart Map is a key project of SG50 that brought Singaporeans together to collectively define and celebrate what home means to us. It produced the nation’s first-ever crowdsourced map of memories and spaces we hold dear.

Designed to uncover the personal experiences of those who share our city, we gathered 100,000 stories over a two-year period. From this diversity of narratives emerged a vision we could all identify with: a version of home—mapped out across the 50 locations of our Heart Map—that represents what we are inspired by, and aspire to.

In collaboration with seven artists, the stories of these spaces were interpreted through our curation of film, sound, illustration, photography, literary work and various other art forms. Presented with our partners and architects at ONG&ONG, they culminated in a finale event, the SG Heart Map Festival @ Float. Forming part of a composite map, they weave together our experiences of the past and present, and chronicle the possibilities and hopes for our future.

SG Heart Map Logo Variations
SG Heart Map postcard for physical contributions
Over 100,000 stories collected from members of the public
The SG Heart Map website allowed digital contributions, visualised data collected and featured selected stories and editorials by local writers
The finale celebration and exhibition at The Float @ Marina Bay