SingaPlural 2017

Stories – A New Perspective

A refreshed identity and curatorial approach for the annual design festival

  • Client

    Singapore Furniture Industries Council

  • Team

    Jackson Tan
    Charice Chan
    Justin Chan

  • Client

    Singapore Furniture Industries Council

  • Team

    Jackson Tan
    Charice Chan
    Justin Chan

SingaPlural is the anchor event of Singapore Design Week. The festival showcases the best design elements from the multi-faceted creative spectrum. Themed “Stories – A New Perspective,” BLACK refreshed the festival’s original branding that the studio first created in 2013; preparing it for versatility across increasing online engagement and digital mediums within the festival showcase.

Curated for the very first time by BLACK, SingaPlural 2017 brought about completely new perspectives with a fresh take on Design and how it influences our daily lives: through a revamped curatorial format that bridged Designers with businesses, producers and organisations, and creatives across disciplines, industries and nations in collaborative projects showcased at the festival.

SingaPlural 2017 aimed to give visitors a glimpse into the creative minds of designers while offering them a visual treat as they journey through the various narratives and eye-catching displays on show.

Identity refresh for versatility across increasing online engagement and digital mediums within the festival showcase