Singapore Furniture Industries Council

BLACK worked on the design and editorial direction for the Singapore Furniture Industries Council design book, that celebrates and provides insight to featured designers in the furniture industry. BLACK oversaw the concept, design, writing, photography and production of the book. The cover artwork — a sea of building blocks of varying shapes, sizes and textures — is an abstract representation of the diverse makeup of talents and ideas in our local furniture industry. Together, this growing matrix forms a dynamic landscape, fostering growth and a vibrant future. The brief was to design a coffee-table book, but not just as a picture book that showcases products and designers — it had to be content-rich as well. Thus, an editorial approach was taken, interviewing the designers on their own stories and inspirations, with a different slant in each section. With this, the book stays informative and engaging for a leisurely read at the same time.