The Gouvernante

Identity for trés chic housekeeping

The Gouvernante is a professional housekeeping service provider that manages your home and household needs. They aspire to enhance the quality of life by providing customers with premium services so that they can be relieved from the mundane household chores to do the things they love.

The brand identity was created to be modern and chic to embody the spirit and attitude of the haute and premium housekeeping services that the brand provides. The logo is designed as an elegant and sleek wordmark complemented with a brand mark – a trés chic intepretation of the common housekeeping tool that also represents the brand’s core business offerings.

The brand’s emphasis on providing premium hospitality through immaculate housekeeping services is also highlighted through a series of brand graphics, which Japanese illustrator Akira Sorimachi was commissioned to create.

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