A Fusion of Food and Tech
Identity, packaging and environmental graphics for Singapore's first VendCafés
An initiative by JR Group, Chef–in–Box was established in 2001 with the vision of creating quality meals in a box for the convenience of all individuals. These ready made meals make use of advanced cook-chill and cook-freeze technology to seal in the nutrients and sold conveniently through Hot Food Vending Machines. In August, Chef–in–Box opened a new concept of vending machine clusters at Singapore’s homeland in Anchorvale. BLACK was involved in the rebranding of Chef–in–Box and the environmental graphics of the vendcafé space.
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