Chef-in-Box

An initiative by JR Group, Chef–in–Box was established in 2001 with the vision of creating quality meals in a box for the convenience of all individuals. These ready made meals make use of advanced cook-chill and cook-freeze technology to seal in the nutrients and sold conveniently through Hot Food Vending Machines. In August, Chef–in–Box opened a new concept of vending machine clusters at Singapore’s homeland in Anchorvale. BLACK was involved in the rebranding of Chef–in–Box and the environmental graphics of the vendcafé space.