Home Team Show & Festival 2017

Home Team Show and Festival 2017 was staged in conjunction with the National Service’s 50th anniversary. The festival showcased the work of the Home Team and its network of 10 agencies under the Ministry of Home Affairs who work together in keeping Singapore safe and secure. Visitors experienced the work and lives of these individuals through cinematic experiences, action-packed live demonstrations and rides on-board Home Team marine vessels at the Marina Reservoir and Marina Barrage.

With a new creative direction to celebrate the occasion, BLACK worked with Dick Lee Asia to develop the branding of the event, as well as the art direction and theme for both the show’s thematic structure and festival zones.