Bridging Business and Design

Visualising collaborations between Business and Design

The National Design Centre is where designers and businesses congregate to exchange ideas, conduct business, use its facilities and obtain assistance from the national agency for design, the DesignSingapore Council.

The exhibition highlights crossovers between designers and entrepreneurs, with DesignSingapore Council as the bridge between them. The exhibition format included detailed case-studies exploring the processes and journeys of said collaborations, as well as their results, through personal interviews, infographics and stories.

Designed on constructed modular blocks and light furniture, the showcase was easily re-configured and shifted to various locations within the National Design Centre