Loopz

Created by Wong Li-Lin, the Loopz® fitness band is an easy, simple exercise system that allows individuals of all fitness levels to begin exercising and stay fit while maintaining a busy schedule. BLACK helped Loopz repurpose their brand thinking, redesign the bands, packaging, promotional materials, and the design of their first Loopz Fitness Book. Making sure everything is simple, easy to use and delivers their brand promise that you can exercise anytime, anywhere.