Commemorating Singapore’s Golden Jubilee
Identity for our nation's 50th birthday and beyond
In 2015, on the cusp of Singapore’s 50th birthday, we looked back on our shared journey as a nation with the aim of capturing the essence of our country, and expressing an identity we could carry into the future.
We were inspired by the concept of a little red dot—a moniker that Singapore has come to be known by, and which encapsulates the strength of spirit that belies our island nation’s small size. In developing the SG50 logo, we celebrate our ability to constantly punch above our weight, and the tenacity we display in overcoming our limitations in geography and natural resources.
In the months leading up to Singapore’s birthday on 9 August 2015, the logo attained near universal visibility. Singaporeans began taking ownership of the logo: organisations and members of the public customised and offered their own interpretations of the celebratory mark. It became a source of national identity and pride, rallying us together and onwards into the years beyond.
The logo has since been adopted as part of our national branding post-2015.
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