Swee Lee

Swee Lee was founded in 1946 after World War II, as a music company supplying brass and woodwind instruments to the British military band. today, Swee Lee has grown from a local retailer to become a regional distributor of musical instruments, professional light, sound and specialized concert equipment, with also a reputation as a professional audio and video system provider. BLACK was commissioned to revamp the brand identity, retail, environmental graphics, communicating a new brand image filled with rich musical experiences, stories and legacies.